PROVING THE POWER OF THE INTERNET FOR PERSONAL FINANCE
The world of consumer finance and online investing met Silicon Valley ingenuity for the world’s largest online credit marketplace. Leading the fintech revolution, Lending Club had to help people recognize how banking was changing. Rule of 3 created a new central brand idea—welcome to the club—designed to bring investors and borrowers together digitally. From the biggest IPO to DRTV driving borrowing leads, we helped Lending Club mature into a market force.
DRTV, created by RO3, invited the one in three Americans with credit card balances to refinance, cut up their cards, and win.
Rule of 3 helped Lending Club deliver a simple but powerful message: Traditional Banking is so 2019.
WELCOME TO THE “AWESOME IPO” CLUB.
To help Lending Club raise $800 million, RO3 turned their IPO into a brand-building opportunity. We created an experiential campaign blanketing the New York Stock Exchange in Lending Club messaging. Outside, video monitors hung in the shape of the Lending Club logo broadcast traders faces. Inside, posters welcomed the financial world to the club.
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