MAKING A HERITAGE BRAND TASTE FRESH AND RELEVANT AGAIN

Boudin Bakery lives and breathes on regular offers that lure customers to return for lunch and dinner. Serving as an agency of record for several years, RO3 helped Boudin constantly remind people of their love of delicious casual dining. From in-store signage to digital, social and traditional DM campaigns, we launched a modern aesthetic for the legendary creator of the Original San Francisco Sourdough. Boudin SF, born during the Gold Rush, refreshed messaging to drive new strength across its 30-restaurant chain.

For Boudin’s first-ever content video, we featured their master baker along with a little stop-motion magic.

KEEPING RETAIL FRESH.

Every quarter we drive new trial and entice old visitors back. Retail campaigns incorporate in-store, digital, social and DM — whetting the appetites of casual diners.

DRIVING LOYALTY AND REDISCOVERY.

With Boudin’s “frequent buyer program” stagnant, our campaign touting delicious rewards drove a dramatic increase in new memberships.

Through RO3’s integrated digital, email and in-store campaign,
loyalty members spiked by nearly 50 percent.

Overall increase in new members
48%
Increase first month of campaign
70%

RULE OF 3
23 Madera Avenue
San Anselmo, CA 94960
david@ro3sf.com
415-302-3424

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