REENERGIZING A RESTAURANT CHAIN FROM SOUP TO NUTTY IPA’S
In a sea of chain restaurants that promise a similar dining experience, BJ’s Restaurant & Brewhouse was on a quest to step up their brand vibrancy and stand out. Working with lead strategy firm, Emaxx Partners, RO3 partnered to refresh every aspect of BJ’s marketing over a two-year AOR relationship. From the brand’s first-ever TV advertising to website refresh to menu redesign, we helped this 160-store national eatery appeal to diverse tastes and step by step grow revenue. Welcome to a place ambitious enough to be, One for all.
Our “Taps” holiday viral video netted over 1,000,000 views, the most successful BJ’s video ever.
BJ’s first national broadcast TV created and produced by RO3 along with eMaxx Partners.
160 RESTAURANTS.
1 irresistible attitude.
From TV to menu redesign, our new brand idea touched every aspect of the BJ’s experience. The BJ’s website was reskinned and turned responsive, featuring a “point-and-discover” experience and putting BJ’s 120 menu items and 50 craft beers front and center.
Website clicks up over 100%,
Mobile engagements +33%,
Loyalty members increase +42%.
Internally at BJ’s we launched the MBA Program — Making BJ’s Amazing — an advance degree designed to inspire employees to help pursue amazing for one and all.
CREATIVE GALLERY
RULE OF 3
23 Madera Avenue
San Anselmo, CA 94960
david@ro3sf.com
415-302-3424
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