Instead of vendors, they are true partners. Our business is complex and constantly evolving and Rule of 3 has translated technical messaging into simple, smart solutions.

Lisa Magnuson, Senior Vice-President, Global Marketing, Greensmith Energy


Hilary Wolfe

Creative Director, Founder

With over 20 years of experience, Hilary co-leads creative development and spearheads design and production at Rule of 3. Her career stops include world-class San  Francisco shops Goodby, Silverstein & Partners, McCann and Pentagram, where she won countless design awards. Her work in brand development is equally prolific,  (more…)

David Stolberg

Creative Director, Founder

David has over 20 years of experience as writer, creative director and socially aware marketer. Having penned award-
winning campaigns for Saturn and Ford cars, iShares, Apple, HP and DIRECTV, he now drives strategy as well as copy—finding a sharp strategic insight and crafting messaging to unleash sales.   (more…)

Bob Ellis

Strategy Partner

Bob is a creatively-driven marketer with an ear for a story. He has developed campaigns that have built communities of engaged, passionate loyalists in many product and service categories. The work he’s done with both client and agency teams have resulted in multiple awards for creativity and marketing effectiveness, including two television Emmy Awards. Read More

James Gassel

Managing Partner

James is a 25-year account veteran who still loves the opportunity to solve client business challenges. He is adept at building brands that scale quickly and drive traffic, as he did while helping to launch the Infiniti car brand and MSN. As senior vice president and group account director for Hal Riney & Partners, his 10-year tenure included launching and consolidating wireless   (more…)

Eric Park

Art Director

Eric is our designer extraordinaire, contributing to projects ranging from email marketing to website design. A native of South Korea, he came to the US to study at the Academy of Art worked at DDB prior to joining RO3. Eric’s Rule of 3: Good Food, Good Company, Good Music.

Shane Ginsberg

Strategy Partner

When the need for breakthrough thinking arises, Shane joins in with RO3 to unearth the strategic insights. He’s a digital-first thinker with experience across more than 100 digital marketing partnerships, leading client delivery for such brands as Nike, XBox and Visa. Shane resides in the heart of uptown in Oakland.

Shane’s Rule of Three: Music  • Design • Good wine

Steve Humphries

Brand & Web Developer

Gary Theut

Account & Strategy Director

A Detroit (rhymes with Theut) native, Gary Theut’s formative client service years were with J. Walter Thompson on the Ford business. Despite his love for the Motor City, the burgeoning San Francisco ad world called. (more…)

1740 Telegraph Ave
Oakland, CA 94612

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