Instead of vendors, they are true partners. Our business is complex and constantly evolving and Rule of 3 has translated technical messaging into simple, smart solutions.

Lisa Magnuson, Senior Vice-President, Global Marketing, Greensmith Energy


Hilary Wolfe

Creative Director, Founder

With over 20 years of experience, Hilary co-leads creative development and spearheads design and production at Rule of 3. Her career stops include world-class San  Francisco shops Goodby, Silverstein & Partners, McCann and Pentagram, where she won countless design awards. Her work in brand development is equally prolific,  (more…)

David Stolberg

Creative Director, Founder

David has over 20 years of experience as writer, creative director and socially aware marketer. Having penned award-
winning campaigns for Saturn and Ford cars, iShares, Apple, HP and DIRECTV, he now drives strategy as well as copy—finding a sharp strategic insight and crafting messaging to unleash sales.   (more…)

Bob Ellis

Strategy Partner

Bob is a creatively-driven marketer with an ear for a story. He has developed campaigns that have built communities of engaged, passionate loyalists in many product and service categories. The work he’s done with both client and agency teams have resulted in multiple awards for creativity and marketing effectiveness, including two television Emmy Awards. Read More

James Gassel

Managing Partner

James is a 25-year account veteran who still loves the opportunity to solve client business challenges. He is adept at building brands that scale quickly and drive traffic, as he did while helping to launch the Infiniti car brand and MSN. As senior vice president and group account director for Hal Riney & Partners, his 10-year tenure included launching and consolidating wireless   (more…)

Chip Shean

Lead Designer

Chip Sheean is a creative with 20 years of national brand experience. He has been fortunate enough to have engaged with many high-profile brands across all media. A designer and creative solver in equal parts, Chip understands the importance of making work that is smart, beautiful and effective. Using infectious positivity, keen wit and cool head to create  (more…)

Shane Ginsberg

Strategy Partner

When the need for breakthrough thinking arises, Shane joins in with RO3 to unearth the strategic insights. He’s a digital-first thinker with experience across more than 100 digital marketing partnerships, leading client delivery for such brands as Nike, XBox and Visa. Shane resides in the heart of uptown in Oakland.

Shane’s Rule of Three: Music  • Design • Good wine

Steve Humphries

Brand & Web Developer

Tim Blett

Account Planning & Strategy

Over the past 30 years, Tim has helped marquee brands define their purpose, build their reputation, solve their Customer Experience (CX) issues, and grow their business. His expertise covers everything from acquisition to retention strategies—all along the customer journey.
His passion is focused on transforming traditional business models into customer centric, best-in-class, growth platforms. (more…)

Kirsten Merit

Account Manager

Kirsten has spent the last two decades immersed in consumer marketing and PR, with a knack for landing in the sweet spot between emerging industries and pop culture. Her career has included work for upscale travel, culinary and entertainment clients at agencies in Los Angeles and San Francisco, and in-house stints at videogame giants Sony PlayStation, Sega and Electronic Arts. (more…)

Alex Jauregui


Alex is an enthusiastic, passionate graphic design specialist and production craftsmen. Born and raised in the San Francisco Bay Area, he studied design at Sacramento State and has been working on a range of RO3 clients since early 2019. Alex’s Rule of 3: World Travel, Bay Area Sports, & Good Podcasts.

1740 Telegraph Ave
Oakland, CA 94612

We’d love to chat.
Or email, for that matter.
Please reach out.