The world of consumer finance and online investing meets Silicon Valley ingenuity for the world’s largest online credit marketplace. Rule of 3 has partnered with Lending Club to bring investors and borrowers together. From the biggest IPO of 2014 to new television driving borrowing leads, we’re welcoming the world to the club.
DRTV, created by RO3, invites the one in three Americans with credit card balances to refinance, cut up their cards, and win.
Rule of Three is helping deliver a simple message for Lending Club: Traditional banking is so 2009.
Welcome to the “awesome IPO” club.
In December 2014, Lending Club hoped to turn their IPO into an attention-getting, brand-building opportunity. We created an experiential campaign blanketing the New York Stock Exchange in lively Lending Club messaging. Outside, pedestrians were broadcast onto wafer-thin video monitors hung in the shape of the Lending Club logo mark—representing the company’s mission of serving every-day investors and borrowers. Inside, as Lending Club rang the bell, “trading floor domination” shined a light on the innovative company’s big arrival. Lending Club raised over $1 billion—welcoming the world to the club.
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