BOUDIN RESTAURANT

From in-store to digital to social, we’ve launched a modern aesthetic for the legendary creator of the Original San Francisco Sourdough™. Boudin SF, born during the Gold Rush, now features lively messaging throughout their Northern and Southern California restaurants.

For Boudin’s first-ever content video, we featured their master baker along with a little stop-motion magic.

KEEPING RETAIL FRESH.

Every quarter we drive new trial and entice old visitors back. Retail campaigns incorporate in-store, digital, social and DM — whetting the appetites of casual diners.

DRIVING LOYALTY AND REDISCOVERY.

With Boudin’s “frequent buyer program” stagnant, our campaign touting delicious rewards drove a dramatic increase in new memberships.

Through RO3’s integrated digital, email and in-store campaign,
loyalty members spiked by nearly 50 percent.

Overall increase in new members
48%
Increase first month of campaign
70%

RULE OF 3
1740 Telegraph Ave
Oakland, CA 94612
hilary@ro3sf.com
david@ro3sf.com
415-420-3535

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Or email, for that matter.
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