March 2020

There are so many important things to talk about right now. Family. Health. Financial security. But then there’s the toilet paper hoarding to lighten the mood. And today, I noticed “coronavirus” had been added to the weather report complete with a tiny virus icon to match “sunny” and “showers.”

Tomorrow is partly sunny with a chance of infection.

So while marketing perspectives surely can wait, here is one observation I have as we all make an attempt at “business as usual” that is anything but.

If you had told me a month ago the challenges our team takes on at Rule of 3 would matter to the world—really, really matter—I might have shrugged half convinced. I mean, why would virtual telemedicine be more than just a convenience? Why would a digital stethoscope to listen to the heart and lungs be better than the standard issue? How could a DNA test for fungus lead to a life-saving test for viruses?

And yet, here we find ourselves—assisting companies in all of these pursuits, now so much more resonant in their potential return.

I hope, in some small way, our experience helps you appreciate the marketing challenges you get to take on. Even if you’re not working on COVID-19 testing, it’s all connected. Donut jingles and jobs. B-to-b messaging and personal well-being. Restaurant BOGO campaigns and putting a smile on the faces of our kids after home-schooling. Biotech eblasts and the 401K’s we hope will boomerang back. Toilet paper TV spots and, well, the memes that keep us keepin’ on.

What we do in marketing matters. And you never know when the value of what you are working on will really hit home.