BJ’s RESTAURANT & BREWHOUSE

Can a single restaurant be the one for everyone? It’s the question we answered for BJ’s Restaurant & Brewhouse, creating a 360-degree brand refresh that touched every aspect of the 160-restaurant chain’s messaging. From TV to digital to menu design, we showed how BJ’s pursues amazing for one and all.

Our “Taps” holiday viral video netted over 1,000,000 views, the most successful BJ’s video ever.

BJ’s first national broadcast TV created and produced by RO3 along with eMaxx Partners.

160 RESTAURANTS.
1 irresistible attitude.

From TV to menu redesign, our new brand idea touched every aspect of the BJ’s experience. The BJ’s website was reskinned and turned responsive, featuring a “point-and-discover” experience and putting BJ’s 120 menu items and 50 craft beers front and center.

Website clicks up over 100%,
Mobile engagements +33%,
Loyalty members increase +42%.

Web Site Clicks +
100%
Mobile Engagement +
33%
Loyalty Members +
42%

BJs_Hompage_Scroll

MBA logo

Internally at BJ’s we launched the MBA Program — Making BJ’s Amazing — an advance degree designed to inspire employees to help pursue amazing for one and all.

CREATIVE GALLERY

RULE OF 3
1740 Telegraph Ave
Oakland, CA 94612
hilary@ro3sf.com
david@ro3sf.com
415-420-3535

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Or email, for that matter.
Please reach out.