BJ’s RESTAURANT & BREWHOUSE
Can a single restaurant be the one for everyone? It’s the question we answered for BJ’s Restaurant & Brewhouse, creating a 360-degree brand refresh that touched every aspect of the 160-restaurant chain’s messaging. From TV to digital to menu design, we showed how BJ’s pursues amazing for one and all.
Our “Taps” holiday viral video netted over 1,000,000 views, the most successful BJ’s video ever.
BJ’s first national broadcast TV created and produced by RO3 along with eMaxx Partners.
1 irresistible attitude.
From TV to menu redesign, our new brand idea touched every aspect of the BJ’s experience. The BJ’s website was reskinned and turned responsive, featuring a “point-and-discover” experience and putting BJ’s 120 menu items and 50 craft beers front and center.
RULE OF 3
1740 Telegraph Ave
Oakland, CA 94612