1, 2, 3


1. Today’s most successful marketing spans traditional, digital and social, and adapts to wherever customers live. This is the new rule of three. Rule of Three is the company bringing it life.

2. Founded by long-time Bay Area advertising creatives, we partner with clients seeking the most inventive, stylish, engaging work possible. We are here to raise awareness, drive retail, and impact culture. And to do so with the efficiency of a small, dedicated partner.

3. The world didn’t need another ad agency. We aren’t one. We run lean and customize services to your needs. According to the demands of the job instead of the demands of convention. Let’s roll up our sleeves and get busy!




Hilary Wolfe

Creative Director, Founder

Hilary has been working as an art director, designer and creative director in the Bay Area for more than 25 years. Her first break came at Hal Riney & Partners, where she helped launch the Saturn car brand and Treasure Island Las Vegas. Later she worked at Goodby, Silverstein & Partners (on HP and Starbucks), Butler, Shine & Stern (Borders Books, Jamba Juice) and Y&R (Dr Pepper, 7UP and NCAA). (more…)

David Stolberg

Creative Director, Founder

David is a “writer’s writer” with deep experience in both the Los Angeles and San Francisco ad communities. He has served in leadership roles at top creative agencies— Deutsch, 72 & Sunny, Hal Riney—and even penned one of Adweek’s Best Spots of the Decade. Account highlights include: automotive brands (Saturn, Ford); tech leaders (Samsung, DIRECTV); and food/hospitality experiences (Bellagio Las Vegas, BJ’s Restaurant & Brewhouse). (more…)

Shane Ginsberg

Strategy Partner

When the need for breakthrough thinking arises, Shane joins in with RO3 to unearth the strategic insights. He’s a digital-first thinker with experience across more than 100 digital marketing partnerships, leading client delivery for such brands as Nike, XBox and Visa. Shane resides in the heart of uptown in Oakland.

Shane’s Rule of Three: Music  • Design • Good wine

James Gassel

Managing Partner

James consults regularly with Rule of 3, contributing expertise in account management and financial matters. He’s a leader with deep experience in the Bay Area—ranging from guiding the meteoric growth of the Sprint business at Hal Riney to helping launch the MSN brand for Microsoft. He lives in Marin County with his wife and three children.

James’ Rule of Three: Family • Mountain Biking • Driving Fast Cars!

Agustin Luque

Art Director

A native Argentinian, Agustin possesses outstanding creative sensibilities. He has over 10 years experience creating print, digital and interactive solutions that engage people on an emotional level—driven by a  (more…)

Jane Goodwin-Bell


Jane is a wordsmith and passionate digital and social media problem solver. She’s lived in three countries, helping companies communicate in compelling ways. Born in Australia and made in New Zealand, she (more…)

Lee Kieran

Media Strategist Consultant

Let’s start with the obvious credential for a strategist: Lee is British. Beyond his accent, he really is a super-smart strategic media guy with a passion for developing accountable, performance-driven solutions for clients.  (more…)

Gary Theut

Account & Strategy Director

A Detroit (rhymes with Theut) native, Gary Theut’s formative client service years were with J. Walter Thompson on the Ford business. Despite his love for the Motor City, the burgeoning San Francisco ad world called. (more…)

Steve Humphries

Brand & Web Developer

Kristin Mooney


Meet Kristin, our summer intern, to RO3. A Southern California native, she’s now studying communications at San Francisco State. She is absorbing all she can about the advertising business before heading back to school in the fall. Welcome!

1740 Telegraph Ave
Oakland, CA 94612



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